01. CUSTOMER AND MARKET POSITIONING
Who are your customers? Where do they hang out? Why do they hang out there? What problem do they want to solve? How will you help them solve this problem? We work all the W's and the H to determine where in your market you are positioned.
02. YOUR BUSINESS
We need to determine what your business is offering and what you do for your customer, to be able to make sure that your brand will fit in well with your market and customer expectations, while simultaneously standing out amongst your competitors and exploring beyond expectations.
03. Concept design
Get the sweetest looking logo and colour palette concepts for your business, we can revise them together and make a decision based on what you want for your business.
04. Brand package
Get all the pieces together, including logo designs and templates for every social media cover and profile pic, some initial concepts for stationery and merch, your colour palettes and fonts and every piece you want done for your business in one handy little readout with the deliverable assets attached, ready for you (in the correct file types) to send to wherever you need.
We aim to be intimately knowledgeable with your brand and to reflect that both competently and with consistency.
It can consist of multiple things, but to get started it will have a few concepts for logos and colour schemes, then after revisions:
Completed logo + variables depending on situation
Colour palette and logo usage with colours
Font, text usage with colours
Background design for digital use
Social Media cover/profile picture - multiple platform optimisation
Basic stationery mockups
It can also include:
Completed stationery designs
Vehicle Wrapping designs
Absolutely not! A brand is a constantly evolving thing. Your goals and your business change just as much as you do, so keeping the way your business appears to customers is important to keeping the
Step one: Who is your customer?
Step two: What do you want your business to become? What is it's personality
Step three: Find crossover and make it look stunning
It is very much preferred. It doesn't need to be in person, but it is optimal for Presence to hear about you, your business, your aspirations, your reasons for starting your business, where you sit in the market etc. All of these things help build the brand into the best it can be.
It can vary, depending on how many hours need to be put in. Things that affect how many hours are put in:
The number of initial concepts you want developed
Detailed stationery concepts (e.g. ready-for-print business card designs)
Any other requests on top of the standard package
Get in contact if you're after a quote before we get started.
Internet banking is usually best, but we can do credit card payments. The info is on the invoices.
We need to chat first, preferably face to face, but zoom is also an option if that isn't possible. It is crucial to us that we become acquainted with your business and your goals to get going.